The Loyalty Effect: The Hidden Force Behind Growth,...

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Business & Economics - Management & Leadership
The Loyalty Effect: The Hidden Force...

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Name: The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
ISBN: 9780875844480

Frederick F. Reichheld, Thomas Teal

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U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

카테고리:

Business & Economics - Management & Leadership

년:

1996

출판사:

Harvard Business School Press

언어:

english

ISBN 10:

0875844480

ISBN 13:

9780875844480