The Global Corporate Brand Book
Michael Morley
The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional service firms, NGOs, not-for-profit organizations and even nations. A number of current case studies reveal the secrets of some of today’s most successful global corporate brands.
년:
2009
판:
First Edition
출판사:
Palgrave Macmillan
언어:
english
페이지:
256
ISBN 10:
1403996636
ISBN 13:
9781403996633
파일:
EPUB, 1.13 MB
IPFS:
,
english, 2009