Advances in Electronic Marketing

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Business & Economics - Sales & Marketing
Advances in Electronic Marketing

Advances in Electronic Marketing

Name: Advances in Electronic Marketing
ISBN: 9781591403234

Irvine, III Clarke, Theresa B. Flaherty

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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

카테고리:

Business & Economics - Sales & Marketing

년:

2005

출판사:

Idea Group Pub

언어:

english

페이지:

337

ISBN 10:

1591403235