Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Brian H. Murray
This text provides effective strategies for strengthening a company's intellectual property, brand integrity and online assets against violations by unscrupulous business and other hazards. These include unauthorized brand associations, product privacy and other costly pitfalls.
년:
2003
출판사:
AMACOM
언어:
english
페이지:
287
ISBN 10:
0814407544
파일:
PDF, 4.80 MB
IPFS:
,
english, 2003